IKEA
Love is built, together.
That’s why IKEA wants you to skip the dating apps and build something real.
Media
OOHs, Social & In-store Activation
Art Director
Bailey Wood
Award
Young Ones ADC 2025 Winner - Integrated
Richmond Ad Show Winner - Integrated
PITCH VIDEO :90
OOH
SOCIAL
We sparked conversations on social by engaging with brands related to 'one night stand' and people seeking love.
ONLINE EXPERIENCE
We matched couples with similar shopping carts + compatible personalities for a date night at IKEA.
IN-STORE EXPERIENCE
Couples joined us for first dates at IKEA, testing their chemistry through fun challenges, including building two nightstands together.
