IKEA
Love is built, together.
That’s why IKEA wants you to skip the dating apps and build something real.
Media
OOHs, Social & In-store Activation
Art Director
Award
Young Ones ADC 2025 Winner - Integrated
Richmond Ad Show Winner - Integrated
PITCH VIDEO :90
OOH
We matched couples with similar shopping carts + compatible personalities for a date night at IKEA.
IN-STORE EXPERIENCE
Couples joined us for first dates at IKEA, testing their chemistry through fun challenges, including building two nightstands together.
SOCIAL
We sparked conversations on social by engaging with brands related to 'one night stand' and people seeking love.
ONLINE EXPERIENCE
